Urban Taco
Scope of Work:
Positioned Urban Taco as a category leader through a comprehensive digital strategy rooted in brand storytelling and cultural relevance
Deployed influencer and partnership campaigns to expand reach and strengthen local brand awareness
Created high-impact content and promotions that tapped into viral trends and customer sentiment
Enhanced digital platforms—including delivery, web, and third-party storefronts—for visibility and conversion
Mapped customer journeys to improve engagement, frequency, and long-term retention