Urban Taco

Scope of Work:

  • Positioned Urban Taco as a category leader through a comprehensive digital strategy rooted in brand storytelling and cultural relevance

  • Deployed influencer and partnership campaigns to expand reach and strengthen local brand awareness

  • Created high-impact content and promotions that tapped into viral trends and customer sentiment

  • Enhanced digital platforms—including delivery, web, and third-party storefronts—for visibility and conversion

  • Mapped customer journeys to improve engagement, frequency, and long-term retention

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