Scope of Work:

Designed and implemented a structured social media marketing framework to streamline content strategy, increase engagement, and support brand consistency across platforms
Introduced updated digital brand guidelines to unify Zalat’s voice and visual identity across all marketing channels, ensuring a cohesive online presence
Audited existing CRM practices and identified key opportunities to enhance customer communication, retention flows, and re-engagement strategies
Advised executive leadership on aligning marketing spend with performance goals, resulting in a more efficient, ROI-focused budget allocation
Partnered with internal teams to refine overarching marketing goals and tactical approach, with a focus on driving sales growth and boosting repeat customer behavior

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Urban Taco